Product and shelve location that maximizes visibility and entices more sales!

LifcoUncategorizedProduct and shelve location that maximizes visibility and entices more sales!

Nov

10

Product and shelve location that maximizes visibility and entices more sales!

The repertoire with all customers and passersby is always the same and with it the tendencies in all supermarkets, the first i.e. customers and passersby want to buy in bulk thinking it is more economic and thus spending as little money as possible and the latter i.e. supermarkets want to exploit every possible means including human nature to increase their profits.
Rising to that challenge and trying to win the battle against those customers and passersby and pouring more bucks into their pockets, supermarkets tend to vary their methods of convincing and among these methods shelving and the way they are handled seem to be the cheapest and most effective one. Regarding supermarket shelves, the approximate space between two facing shelves in a supermarket, a proper space must it be, is highly important but not the only one to target when enticing a customer or passerby to buy more!

 

No doubt shelving has an immense effect on the functionality and performance of all companies especially supermarkets, stores, warehouses and retail ones that stack and sell large amounts of merchandise of different sizes and need for that the appropriate structure that fits best.

 

In general, shelving is an excellent choice as a storage system on its own, or as a component of a multi-faceted system that includes racking and a lot of benefits can be provided to the companies using it.
These Heavy-Duty Shelving systems are provided at Lifco and come in a variety of shapes, sizes and configurations with a singular objective that is cost-effective storage and filing in less space. As such the major methods conducted by supermarkets to bring more buying customers in, accompanied with this variety of shelving systems at Lifco are:

Assaulting Senses
Supermarkets’ marketing strategy that works best without supportive structures is working on senses or actually assaulting them to trigger more sales. Whenever you enter a supermarket, you being the customer or passerby, you are targeted with fresh produce (fruit, vegetables, and flowers) as the first thing you may see. Few steps ahead in the supermarket you’ll stumble with freshly baked bread or roasting chickens that reinforce how fresh the produce is and makes you feel hungry.

 

Aside assaulting the senses of the eye with these vibrant colors that put you in a good mood and assaulting the senses of the nose with the appetizing produces that increase your appetite and the happier and hungry you are the more you are likely to spend; supermarkets assault your sense of hearing by using music. Music with a slow rhythm tends to make you move slower, meaning you spend more time in the supermarket or store.

 

Exploiting human nature
Supermarkets’ another marketing strategy that works best without supportive structures is exploiting human nature to increase their profits. Knowing that you, you being the customer or passerby, will not bother question the sizes of packs or compare prices as you are working with unfamiliar weights but will tend to buy your needs or in bulk for it is more economic; supermarkets stuff their shelves with variety of packs having similar sizes but different prize tags.
Actually, these are all-time all-situation working methods or strategies. Propagating these methods or strategies in the news or all people having awareness of them would never negate their effectiveness and whatever the case of the customer or passerby is, it would be a strong person that does not give way to an impulse buy occasionally and, for the supermarkets, the profits will keep flowing.

 

Product Placement
Now is the turn for the marketing strategies that work best with supportive structures which are the variety of Heavy-Duty Shelving systems provided at Lifco. The location of a product in a shop or supermarket can make a crucial difference to its sales. Manufacturers are no longer content merely to book an order with the retailer. They train their salesmen to ensure that their product is on display with maximum visibility to the shopper.

 

This is the planogram that supermarkets tend to follow. The planogram is defined as a “diagram or model that indicates the placement of retail products on shelves in order to maximize sales”. Within these planograms, one phrase commonly used is “eye level is buy level”, indicating that products positioned at eye level are likely to sell better.

 

Traditionally, “eye-level shelving” is best, followed by “waist-level”, “knee-level” and ankle-level”. It is near impossible to locate all the items at eye-level and store experience have proved that consumer responses to shelf locations depend upon such other factors as the product package size, whether or not it’s being advertised, its need for visibility and intended market segment.

 

As such, you may find that non-visible lower shelves are for ease lifting heavy items, lower shelves hold definite merchandising opportunities for children and the more expensive options are at eye level or just below, while the store’s own brands are placed higher or lower on the shelves so that next time when you are in a supermarket, you might just be surprised and will keep note of how many times you need to bend down, or stretch, to reach something you need or the store’s own brand!

Aisle arrangement
At supermarkets the marketing strategies for increasing sales doesn’t end with designing a good planogram by putting similar goods together like cereals, toiletries, baking goods and so on or placing complementary goods together or placing some goods together even though they are not in the same category especially if they are high quality brands!

 

Supermarkets will also want customers to buy more expensive products – a process known as “upselling”. For that end, you being the owner of a supermarket will have to arrange your store differently if you want to persuade the customer to buy the more expensive brands and you still need to stock the cheaper options on a different shelving system from Lifco, for those that are really are on a budget. But keep the more expensive brands on one shelving system from Lifco for the customers that can afford it and on a special shelving system from Lifco if you want them to choose the premium products.

 

Getting that balance right is not easy and the “number of facings”, that is how many items of a product you can see, also has an effect on sales. The more visible a product, the higher the sales are likely to be. The location of goods in an aisle is also important. There is a school of thought that goods placed at the start of an aisle do not sell as well. A customer needs time to adjust to being in the aisle, so it takes a little time before they can decide what to buy.
‘Shelf facings’ are of critical importance where supermarkets offer self-service and the customer has to reach out for the product. A recent study in supermarkets confirms that “the way products are shelved and distanced affects consumer purchasing behavior.” In order for supermarkets to develop the perfect algorithm they should take into account size, height and depth of shelves in addition to the appropriate space between two facing shelves in a supermarket, a proper space must it be, to direct customers to the right product, at the right time.

 

Conclusion
Shoppers won’t always obey the science, but these techniques are retailers’ most effective tools in the fight for different weekly budgets. As such, the battle between supermarkets and their customers continues.

In order to equip various facilities from supermarkets, to stores, warehouses and Retail Companies with industrial shelving from heavy-duty and wide-span shelving to pallet racks that satisfy a full range of hand- or truck-loaded materials storage needs, these various facilities from supermarkets, to stores, warehouses and Retail Companies of various compartments and configurations are advised to equip themselves with industrial shelving systems from Lifco which serve that end well with its Heavy-Duty Shelving designed especially to meet all these various facilities from supermarkets, to stores, warehouses and Retail Companies storage demands and requirements.

 

Hurry up, you being the owner or operator of a supermarket, store, warehouse or Retail Company, and equip that supermarket, store, warehouse or Retail Company with best quality shelving systems from Lifco. In your quest to find the most sought after shelving systems in the market you will definitely end up at Lifco, the Technical and Trading Company in Lebanon and Dubai. The multiple system options and wide range of accessories they offer guarantee flexibility and adaptability but the ultimate, never-ending commitment at Lifco is to service and respond creatively and comprehensively to various supermarkets, stores, warehouses or Retail Companies shelving and storage needs.

 

Those shelving systems from Lifco, you being the owner or operator of a supermarket, store, warehouse or Retail Company are seeking are among these retail equipment units that are a must-have for all warehouses, retail companies, libraries, facilities, hotel kitchens, commercial kitchens, restaurants, supermarkets, retail shops, or businesses or stores or pop up shops as well as for homes and the choice of the appropriate one out there can be a tough pick. So for choosing the right shelving system, hotel kitchen unit, wire shelving unit, chrome shelving, grid wall, clothes rails, refrigerator, freezer, ice machine, oven and supermarket scale that performs the best for you or summoning on different shelving systems, hotel kitchen units, wire shelving units, chrome shelving units, grid walls, clothes rails, refrigerators, freezers, ice machines, ovens and supermarket scales and not knowing exactly where to fit or how to best work each, carry on plenty of research and when looking to buy any of these and to grant functionality of a shelving system, hotel kitchen unit, wire shelving unit, chrome shelving unit, grid wall, clothes rails, refrigerator, freezer, ice machine, oven and supermarket scale be sure to know what the maximum capacity and functionality of each unit is, in addition ensure placing each of the shelving system, hotel kitchen unit, wire shelving unit, chrome shelving unit, grid wall, clothes rail, refrigerator, freezer, ice machine, oven and supermarket scale in the right place in the warehouses, retail companies, libraries, facilities, hotel kitchens, commercial kitchens, restaurants, supermarkets, retail shops, or businesses or stores or pop up shops as well as in homes in a way they function the best, improve efficiency and help in boosting profits.

 

It is important not to overload the shelving system or other equipment as not only does it put unnecessary stress on the shelving system, hotel kitchen unit, wire shelving or refrigerator and freezer unit, but also you can void your warranty and damage the loaded onto it. Not to mention the mighty mess that is made out of overcrowding. Assure also that the company you buy from offers service and maintenance on their equipment so that you will not be stuck in the middle of a busy service period with an essential part of your team not performing at its very best.
So in order to finalize on your warehouse, retail company, library, facility, hotel kitchen, commercial kitchen, restaurant, supermarket, retail shop or store dream that will obviously turn into an effective one, you should in addition to providing it with the unexpected interior design including lightening, decoration, organizational accessories and the sort, equip it with the appropriate shelving system, hotel kitchen unit, wire shelving unit(s), chrome shelving unit(s), grid wall, clothes rails, refrigerator, freezer, ice machine, oven and supermarket scale that is necessary to turn your warehouse, retail company, library, facility, hotel kitchen, commercial kitchen, restaurant, supermarket, retail shop or store into an effective one. The aim here is not only to allow the several warehouse, retail company, library, facility, hotel kitchen, restaurant, supermarket, retail shop or store attendees and passersby you will expect to receive to shop and dine efficiently and quickly, but also for you as the only functioning in the warehouse, retail company, library, facility, hotel kitchen, commercial kitchen, restaurant, supermarket, retail shop or store, providing your warehouse, retail company, library, facility, hotel kitchen, commercial kitchen, restaurant, supermarket, retail shop or store with the appropriate stationary shelving system, hotel kitchen unit, wire shelving unit(s), chrome shelving unit(s), grid wall, clothes rails, refrigerator, freezer, ice machine, oven and supermarket scale can make stacking just about anything, pure bliss.

 

Here is your chance to choose the appropriate shelving system, hotel kitchen unit, light or heavy-duty wire shelving unit(s), chrome shelving unit(s), grid wall, clothes rails, refrigerator, freezer, ice machine, oven and supermarket scale to eventually end up installing them in your ideal warehouse, retail company, library, facility, hotel kitchen, commercial kitchen, restaurant, supermarket, retail shop or store. These shelving systems, hotel kitchen units, wire shelving units, chrome shelving units, grid walls, clothes rails, refrigerators, freezers, ice machines, ovens and supermarket scales are definitely among the many shelving systems, hotel kitchen units, wire shelving units, chrome shelving units, grid walls, clothes rails, refrigerators, freezers, ice machines, ovens and supermarket scales found at Lifco – Technical and Trading Company Lebanon, Dubai. Lifco will provide your warehouse, retail company, library, facility, hotel kitchen, commercial kitchen, restaurant, supermarket, retail shop or store with all the shelving systems, hotel kitchen units, wire shelving units, chrome shelving units, grid walls, clothes rails, kitchen equipment, pallet racking or other industrial storage materials, shelves, panels, dividers, shopping carts, refrigerators, freezers, dough mixers and props and lighting etc. that you may need to make your warehouse, retail company, library, facility, commercial kitchen, restaurant, supermarket, retail shop or store design strategy a success.
Lifco technical and trading Co. is reputable for excelling in technical and trading equipment, which include all sorts and measures of shelving systems, hotel kitchen units, industrial shelving units, wire shelving units, chrome shelving units, grid walls, clothes rails, kitchen equipment and refrigeration solutions across Lebanon, Dubai, Qatar and Nigeria and that can help your organization increase efficiency and maximize profitability and all available space in your facility.

 

Increase your warehouse, retail company, library, facility, retail shop or store place, quality, profits and the selling-pleasure in your customers according to the hitherto stated understanding and by pumping in your warehouse, retail company, library, facility, commercial kitchen, hotel kitchen, restaurant, supermarket, retail shop or store shelving systems, hotel kitchen units, wire shelving units, chrome shelving units, grid walls, clothes rails, equipment , supermarket equipment, commercial shelving, commercial shelves, steel shelving, Industrial Steel Shelving, Industrial Shelving store equipment, warehouse racking, industrial racking, refrigerators, freezers, dough mixers and others more from Lifco – Technical and Trading Company Lebanon, Dubai that can do that for you backed by decades of experience in that business.

Don’t you think it is now the right time to start those sale oriented warehouse, retail company, library, facility, hotel kitchen, commercial kitchen, restaurant, supermarket, retail shop or store equipment and retail design strategies in your business from the warehouses of Lifco – Technical and Trading Company Lebanon, Dubai abiding by the hitherto stated understanding and expose them through the GCC and the world?

Refer to us on our website https://www.lifcolb.com/ to get informed on our latest offers.
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For further follow of this topic, read the following page:
http://phys.org/news/2014-03-science-supermarkets-good.html